Anandsankar Karan👋
"Thinking you can trick Google? They've seen more tricks than a street magician in Chandni Chowk."
Service:
SEO Strategies Driving Organic Growth for B2B
B2B SEO Strategy & ImplementationOverview
Developed and implemented a comprehensive SEO strategy for a B2B software company to increase organic visibility, drive targeted traffic to their website, and generate organic leads.
Research: Conducted a thorough website audit to identify technical SEO issues and areas for improvement. Performed in-depth keyword research focusing on industry-specific terms and long-tail queries relevant to the client's software solutions. Analyzed the competitive landscape to identify content gaps and opportunities.
Information Architecture: Optimized website content, including page titles, meta descriptions, and header tags, with target keywords. Improved internal linking structure to enhance crawlability and user navigation. Developed a content calendar focused on creating valuable and informative blog posts and resource materials addressing the target audience's pain points.
Challenges
Developing and implementing an SEO strategy for the B2B software company involved navigating a complex online landscape to achieve sustainable organic growth.
Competitive Ranking
- Challenge: Improving organic rankings in a highly competitive SaaS market.
- Solution: Addressed technical SEO issues identified in the audit, including site speed optimization and mobile-friendliness. Implemented on-page optimization best practices across key website pages.
Organic Lead Generation
- Challenge: Generating consistent organic traffic that converts into qualified leads.
- Solution: Created high-quality, long-form content targeting relevant keywords and addressing the needs of the client's ideal customer profile. Promoted content through various channels.
Authority Building
- Challenge: Building domain authority and establishing the client as a thought leader in their industry.
- Solution:Implemented a strategic link-building campaign focused on acquiring high-quality backlinks from authoritative websites in the industry.
Results
Achieved a 60% increase in organic website traffic, a 40% improvement in keyword rankings for target terms (including moving 15 keywords to the first page of Google), and a 25% increase in organic lead generation within 9 months.
