Anandsankar Karan👋
"Thinking you can trick Google? They've seen more tricks than a street magician in Chandni Chowk."
Service:
Performance Marketing Campaigns with Measurable ROI
Google Ads Management & Conversion OptimizationOverview
Managed the Google Ads budget for a B2B e-commerce company selling industrial equipment. The primary goal was to increase online sales and improve the overall return on ad spend (ROAS).
Research: Conducted extensive keyword research to identify high-intent search terms related to the client's product offerings. Analyzed competitor strategies and identified opportunities for differentiation.
Information Architecture: Optimized the website's product pages and checkout process to improve the conversion funnel. Ensured clear product information, compelling visuals, and a seamless user experience.
Challenges
The performance marketing campaign for the industrial equipment client faced several key obstacles in a competitive digital environment focused on achieving a strong return on investment.
Market Competition
- Challenge: Competing with larger players in a competitive industrial equipment market.
- Solution: Implemented a granular campaign structure targeting specific product categories and long-tail keywords. Utilized remarketing lists to re-engage potential customers who had previously visited the website.
Conversion Rate Optimization
- Challenge: Improving the conversion rate from product page views to completed purchases.
- Solution: A/B tested different ad copy variations and landing page elements to improve click-through rates (CTR) and conversion rates. Optimized bidding strategies based on conversion data.
Tracking Accuracy
- Challenge: Accurately tracking and attributing conversions to specific Google Ads campaigns.
- Solution: Integrated Google Ads with Google Analytics and the client's e-commerce platform to accurately track conversions and calculate ROAS at the campaign and keyword level.
Results
Achieved a 2.8x return on ad spend (ROAS), a 45% increase in online sales, and a 20% reduction in cost per acquisition (CPA) over a 6-month period.
