Service Details
Account-Based Marketing (ABM)
ABM works when focus meets orchestration. We identify and tier your highest-value accounts, map buying committees, and run coordinated plays across ads, content, email, events, and SDR to create multi-threaded momentum. Signals (firmographic, technographic, intent, and first-party engagement) drive timing and messaging, while enablement kits equip sales with relevant narratives and proofs. We measure account engagement, opportunity creation, win rate, and deal velocity—not just clicks. The result: fewer random leads, more qualified conversations inside named accounts, and pipeline that reflects your ICP, not the algorithm.
From ICP and tiers to coordinated revenue plays
We start with ICP definition, TAM sizing, and T1/T2/T3 tiering. Accounts are enriched, deduped, and routed; contacts and roles are mapped to the buying group. Plays combine narrative + proof (case snapshots, comparatives, ROI claims) with channel mix: LinkedIn, targeted display, email, Events/webinars, and SDR touch sequences. Governance covers SLAs, attribution, and handoffs. Monthly reviews optimize lists, messaging, and routes to improve meeting quality and deal momentum.
Why Choose JunaiX?
Sales-First Alignment
Shared SLAs, shared dashboards, and plays built with SDRs so meetings actually happen.
Precision at Scale
Tiered focus with templates and kits lets you personalize without slowing down.
Our Few Benefits
Concentrated effort on accounts that matter, coordinated across teams and channels.
What you'll see
- Higher win rates and larger deal sizes
- Shorter cycles via multi-threaded engagement
- Predictable named-account pipeline growth
Service:Account-Based Marketing (ABM)
Ideal for: Mid-market and enterprise B2B with sales-assisted motions and defined ICPs
Timeframe: Strategy in 2–3 weeks; first plays live by week 4; compounding gains over 1–2 quarters
Outcomes: Named-account pipeline growth, multi-threaded engagement with buying committees, and tighter marketing–sales alignment and SLAs.
