Questioning Marketing in 2025 & +
Why Data-Driven Marketing is Quietly Killing Creativity
We’ve been told for years that data is king, but what happens when it dictates every creative choice? Over-optimization often strips campaigns of the bold, human spark that makes them memorable. Metrics can tell us what worked yesterday, but rarely what will break through tomorrow. The real question is — are we playing it safe in the name of data and slowly suffocating originality?
The Dark Side of Customer-Centricity: Are We Creating Entitled Audiences?
“Customer is always right” sounds noble, but in practice it has birthed a culture of over-demanding, under-loyal consumers. Businesses bend until they break, racing to please at the cost of sustainability and sanity. Maybe the obsession with endless personalization is backfiring. Should brands reclaim the power to set boundaries, or risk being crushed by the weight of customer entitlement?
AI in Marketing: Innovation or the Fastest Route to Mediocrity?
AI is rewriting the marketing playbook — faster content, instant campaigns, automated everything. But with every brand using the same tools, are we heading toward a flood of lookalike content that no one remembers? Innovation risks becoming noise if originality is lost in the process. The dilemma is real: does AI elevate creativity, or flatten it into mediocrity at scale?
