Performance only works when math, messaging, and measurement align. Our Profit Engine turns ad spend into predictable profit by anchoring every decision to unit economics—LTV, contribution margin, payback windows, and blended MER. We repair tracking (server-side, CAPI, enhanced conversions), architect campaigns by intent, and run creative and landing-page sprints that test hooks, proof, and friction. Budgets flow to incremental winners through weekly experiments and monthly reallocation, not gut feel. Expect steadier CAC, healthier ROAS, and confidence to scale without eroding margins—because the system protects profit first, then pursues volume.
We begin with an economics and tracking diagnostic, then rebuild your mix around prospecting, mid-funnel, and remarketing layers. Search/PMax capture demand; paid social creates it; YouTube and retargeting stitch journeys together. Creative pods ship weekly variations, while landing tests iterate headlines, proof, forms, and offers. Experiments are pre-registered with success thresholds, guardrails on CAC/payback, and clean holdouts so wins are real and repeatable. The loop: test → learn → reallocate → scale.
Guardrails on CAC, ROAS, and payback ensure scale never outruns economics.
A weekly testing engine ties insights to ads and landing pages—not just bid tweaks.
A profit-first performance system that survives auction shifts and algorithm updates.
Service:Profit Engine (Performance Marketing)
Ideal for: D2C, B2B SaaS, marketplaces, and education brands seeking profitable, scalable acquisition
Timeframe: Setup and diagnostics in 1–2 weeks; first experiments live in week 2; scale over 8–12 weeks
Outcomes: Target CAC and payback achieved reliably, channel mix governed by MER and incrementality, and a repeatable creative + landing testing system.