Decisions are only as good as your data. We implement a reliable measurement stack: event schema, client + server-side tagging, and channel integrations that capture conversions despite signal loss. Consent and privacy are respected; UTMs and naming are governed. We wire enhanced conversions/CAPI, fix duplicates, and unify web, product, and campaign data in dashboards leaders actually use. Incrementality tests and blended metrics (MER, payback) triangulate truth. Result: fewer “why don’t numbers match?” debates and more confident budget and roadmap calls.
We define events and properties across journeys (signup, activation, purchase), implement via GTM/sGTM, and validate with QA and debug logs. Channel connectors (Ads, Analytics, CRM) align attribution windows; offline outcomes are imported where needed. Governance covers UTMs, naming, and access. Dashboards show funnel health, cohort retention, LTV, and channel performance, with drill-downs for audits. Testing frameworks prove incrementality before scaling bets.
Server-side where it matters, clean schema everywhere.
Dashboards tied to unit economics, not vanity graphs
One version of truth that survives platform changes.
Service:Analytics, Tagging & Attribution
Ideal for: Teams frustrated by mismatched numbers, signal loss, and unclear ROI
Timeframe: Foundation in 3–5 weeks; ongoing tests monthly
Outcomes: Clean, governed event and UTM schema, reliable conversion tracking (including server-side), and dashboards tied to unit economics.